Tómas Welding has observed musicians through the lens ever since he got his first camcorder on the day of his confirmation. But it was only a year ago that he felt like holding the microphone himself. Not taken seriously by his friends to begin with, it was when he nailed the vocals for his debut single ’Sideways’ in one take – even improvising the lyrics on the spot – that they realized his talent. With seventy demos on his hard drive, he’s sure to persuade the rest of us before long.
We take corporate responsibility and its role in the Icelandic community seriously. Part of that is supporting young and aspiring musicians. The acts presented here are only a few examples of the flourishing music scene in Iceland.